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Facebook Marketing
Chapter 1 : Intro to Facebook Marketing
Chapter 1 Video (4:21)
Why Market on Facebook?
More Stats
Paid Vs Organic Marketing
New Lecture
Chapter 2: Facebook Marketing Goals
Chapter 2 Video (8:15)
Facebook Marketing Goals
Traffic to Website (Sales, Leads, Content)
Social Following (aka Facebook as Autoresponder)
Passive Presence
Brand Awareness
Expand Existing Audiences
Enhancing or Repairing Public Relations
Market Research
Chapter 3 : Establishing a Presence
Chapter 3 Video (8:21)
Establishing a Presence
Pages
Building Your Pages
Groups (private/public)
Creating a Group
Personal Profile
Chapter 4: Content Strategy
Chapter 4 Video (10:18)
Content Strategy
Basic Posts
Image Posts and Memes
Videos
Curated and Repurposed Content
Boosting Content
Content Planning
Tools, Services, and Help
Curated and Repurposed Content
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